Hi, my company has starting using new email templates and I've noticed there has been a significant increase in the # of clicks on the mirror page (to view in browser). Why would this be happening and is this something to be concerned about?
Yes, we reviewed them recently. We believe the answer has to do with how the "View in Browser" link is displayed in the email. Currently, it is promptly displayed in the upper right-hand corner of the template, so it looks more like a CTA. I've suggested that this link is made less noticeable.
Do you perform inbox/mobile rendering checks with your templates? If they are more complex, maybe some email providers have more trouble displaying the message in their app, leading to more views in browser.
If you have a way to check this for different email providers like gmail, apple mail, and so on, and for different devices (mobile phones, tablets, computers) as well, that could be a start.