Email Campaign performance metrics for Adobe Campaign

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JulzH

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JulzH

JulzH

16-03-2021

Hi there Does Adobe Campaign Standard have campaign metrics for Australia or APAC region that can be used as metrics. I can only find other platforms industry benchmark ratings for open rates, CTR, unsubscribe rate . For example Campaign monitor, IBM Acoustic. Thank you 

campaign reporting

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Accepted Solutions (1)

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craigthonis

Employee

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craigthonis

Employee

craigthonis
Employee

18-03-2021

Hi Julz,

 

If you mean does Campaign have reporting metrics such as click-through rate and unsubscribe then yes, Campaign can report on many metrics out of the box. If you are asking if we have a set expected benchmark for these metrics, then no. Since it is entirely up to the quality of our client's Campaigns, proper targeting, removal of blacklisted addresses, etc., there isn't any way for us to guarantee and expected result for those type of metrics.

 

To give you an idea of what we report on, check out the documentation below:

https://experienceleague.adobe.com/docs/campaign-standard/using/reporting/about-reporting/indicator-...

 

Regards,

Craig

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Sukrity_Wadhwa

Employee

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Sukrity_Wadhwa

Employee

Sukrity_Wadhwa
Employee

24-03-2021

Hi @JulzH,

Were you able to resolve this query or do you still need more help here? Do let us know.

Thanks!