I want to ask about definition of distinct clicks.
The manual says; Distinct clicks for the population reached : Number of distinct people having clicked in a delivery at least once.
Then the statics should not exceed 100% in my understanding.
But I can see there is some case that exceed 100%.
Why is it happen? (There were three hyperlinks in Campaign, so I wonder that are affect distinct click)
Please let me know if I have any misunderstanding about this issue.
Let say you receive a delivery and you clicked it on 2 different platforms (laptop and mobile). Because of the cookies and/or UUID, Adobe will consider that you reached 2 users.
to summarize, you have 1 sent and 2 clicks basically 200% of distinct clicks.
Hope that helps