Conversion Tracking built into Adobe Campaign?

[klaus_burkhard]

Hi all,

my client is working with Adobe Campaign v6.1 (on premise) and I'm wondering if there is any possibility of tracking the Conversions / User-Events without using the whole Adobe Analytics (Google Analytics) module? Perhaps with some tracking pixel on a landingpage which is recognized by AC?

Any help would be appreciated!

Thanks and kind regards,
Klaus

[taciac · Accepted solution]

Hi Klaus,

Adobe Campaign offers tracking capabilities and gathers data that can be used in built-in or new reports.

You can find more information about the tracking setup here and in the related pages (you can browse using the left rail): https://docs.campaign.adobe.com/doc/AC6.1/en/CFG_Setting_up_tracking_Creating_web_tracking_tags.html 

Hope this helps.

Tacia

[jesperlanther]

Hi taciac​

Do You know if there are any such capabilities in Campaign Standard?

Jesper