Campaign and Target integration



Hi ,


I followed this link to integrate Adobe Target and Campaign. Campaign and Target - Integrating a dynamic offer in an email

It is done successfully.

I have one query related to the 'additional decision parameters' here. In the screenshot below, recipient country is added as in additional parameter. In a similar way I added 'recipient.gender' as a additional decision parameter.

additionla decision parameter of adobe campaign.JPG

At the target side I am unable to locate this parameter under my rawbox location.

gender target.png

This is another link I got where they have used gender as an additional parameter.


Please suggest a solution as I want to use this parameter to define my audience.



Accepted Solutions (1)

Accepted Solutions (1)



Hi Senthil,

I just tried it myself and was able to get the gender parameter from Adobe Target.

  1. When you select "Add a dynamic Image from Target" in the email content in Adobe Campaign, add gender the same way as shown for the country in the screenshot you shared.
  2. Validate and preview the email. It is important to preview the email so that the rawbox parameter is passed to Adobe Target.
  3. In Target, when you define a rule for the audience or the location, select the rawbox you specified in Campaign. Then in the parameter list you should see the additional parameter you passed. See the screenshots below ("genre" is the name of the parameter I entered in Campaign - because I like French! In Campaign it is mapped to the gender field of the nms:recipients table).

Screen Shot 2017-06-01 at 15.16.53.pngorScreen Shot 2017-06-01 at 15.36.11.png

Hope this helps,


Answers (1)

Answers (1)