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Best Practice for sending monthly campaign

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binhr47192046
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binhr47192046
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22-08-2017

Hi,

I have a monthly campaign and there is only 1 workflow in this campaign. In this workflow basically there is 1 Query activity (simple filter to select recipient who has subscribed to a service / subscription) and 1 email delivery.

My question is what is the best practice to set up and send out this monthly campaign in Adobe Campaign ?

at the moment,  I am creating a new campaign with 1 workflow with 1 Query and 1 email delivery activity every month. Don't think this is a correct way.

Or should I be using the same campaign, then in the same workflow, just replicate the Query activity and email delivery activity for each month ?

Thanks and Regards.

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10-09-2017

Thanks so much Amit. The way how we are running these monthly campaigns (mainly monthly newsletter eDMs) is.

  • Receive a list from marketing team. consolidate this list with data in campaign then generating a list.
  • Build email template.
  • Finally send email.

with this scenario. Every send I will need to edit the query activity to select the new list. edit the delivery activity refer to the new monthly newsletter template.

Can I ask we can still apply your final outcome to this scenario ?

Incremental query(will work as scheduler and query, no need to use a date filter as this will not re-target any old subscriber, inbuilt index) and a continuous delivery.

Regards,