Adobe Campaign is adept in solving your email delivery and marketing objectives. But, a lot can be achieved using Adobe Campaign with other Adobe Experience cloud solutions. Explore the options and workflows to do so in the sessions at Adobe Summit.
S307 - Better Together: Adobe Campaign & Adobe Analytics
Pankhri Singhai; Jeremy Finch
Mar 27, 4:00 PM - 5:00 PM – Lando 4305
By combining Adobe Analytics with Adobe Campaign, marketers make the most of web and mobile analytics to accurately measure performance, automate responses to customers’ online behavior, interests, and preferences, and deliver contextually relevant remarketing messages in real time.
In this session, learn about:
- Best practices in combining digital analytics and cross-channel campaign management
- Adobe Analytics and Adobe Campaign integration for right-time remarketing
- Incorporating predictive analytics into cross-channel campaign management
This session is for intermediate-level digital marketers who are familiar with web analytics and campaign management.
L778 - Employ Audience Sharing to Drive Cross-Channel Marketing in Adobe Campaign
Pankhri Singhai; Ludovic Velu
Mar 28, 8:00 AM - 9:30 AM– San Polo 3501B
Harness the power of audience sharing by developing a marketing strategy that delivers a consistent brand message across channels using Adobe Campaign. We walk through how to develop a single audience segment that can be shared across solutions. Using this audience, get hands-on experience on how to deliver personalized and consistent messaging through Adobe Campaign.
Key takeaways:
- Understand the concept of audience sharing from Adobe Analytics to Adobe Campaign
- Share audiences from your website to Adobe Campaign
- Learn how to create a consistent marketing strategy across different touch points.
This hands-on lab is for technical marketers of all skill levels
L777 - Evolve Your Marketing Strategy with Real-Time, Behavior-Driven Interactions
Pankhri Singhai; Ludovic Velu
Mar 28, 2:00 PM - 3:30 PM– San Polo 3504
You have a tremendous amount of rich behavioral data on your customers, so leverage those real-time behaviors to drive targeted and personalized experiences with Adobe Campaign. Discover how to tap into those behaviors by creating triggers based on your Adobe Analytics data, which kick off a marketing workflow within Adobe Campaign.
Key takeaways:
- Get introduced to the concept of triggers
- Understand the construct of triggers
- Learn how to design a re-marketing campaign based on triggers.
This session is for intermediate to advanced users.
L776 - Manage a Sophisticated Multilingual Campaign with a Content-First Approach
Pankhri Singhai; Ludovic Velu
Mar 27, 1:30 PM - 3:00 PM– San Polo 3501B
Centralize the management of your multilingual campaign content by using Adobe Experience Manager to build and manage a multi-language email template that you can share and use in Adobe Campaign.
Learn how to:
- Build your email template in Adobe Experience Manager
- Use the integrated translation tools
- Preview, proof, and deploy your email with Adobe Campaign
This session has no technical prerequisites and is open to anyone.
Feel free to ask questions from our session speakers and learn more about campaign integrations and features. Ask your questions by clicking on "Reply"
Note: Relevant session and lab resources would be shared in this post summit.
