Adobe Campaign v6 - Soft Bounces and Retries



Hi all,

I'm new to AC and just have a couple questions regarding Soft Bounces and Campaign Retries. If I could get some answers for these, it'd be great! Thanks!

Soft Bounce questions:

Does the soft bounce count denote how many attempts are made before being turned into a hard bounce?
Does the soft bounce count reset to zero once a successful delivery is made?
Where is the current count stored for individual recipients/address?
In the AC Docs, it says a 30 day period between a soft bounce and a retry, is this correct? Furthermore, is this seperate from the soft bounce count? (i.e. yes I can try 5 times to deliver to a soft bounce email, but only every 30 days?)

Retries for a Campaign:

Are retries for a campaign completely independent from soft bounces?

Accepted Solutions (1)

Accepted Solutions (1)




Hello SunouCloud,

Yes, "soft bounce count" means the attempts # before turning into hard bounce.

Yes, if successful delivery is made, it is reset to zero. (But take care, the email address is cleansed of the NmsAddress table only by the nightly job Cleanup.)

The soft bounce/hard bounce is qualified for an email address, not recipient itself (neither at the contact NmsRecipient level nor NmsSubscription level, it is at email address level) in the NmsAddress table (see Administration>Campaign Management> node).

Please note that the default period is 5 days for attempts, and 1st day several times, for a delivery; you can override the default values by setting the deliveries properties to what is convenient for you (if you are beginner, you should let the default values).

Please read these documentation for further details:


Answers (0)