Check out this blog post by bounteous regarding things to consider for successful Campaign activation. This blog post talks about a number of considerations to keep in mind while planning for new Adobe Campaign Standard implementations, or for expanding the tool capabilities leveraging other Adobe solutions: Adobe Campaign Standard Considerations For Successful Campaign Activation
We've worked with many clients over the years to implement and operate Adobe Campaign Standard. Throughout those engagements, we've overcome challenges and roadblocks within the system to build successful campaign activation strategies across platforms.
From these experiences, we've identified a number of considerations to keep in mind as companies plan for new Adobe Campaign Standard implementations, or expansion of tool capabilities leveraging other platforms in the Adobe stack.
Below we expand on four items to consider when enabling the tool and our advice for avoiding common roadblocks and getting the most value out of your Adobe platform investments.