Adobe Campaign Standard 17.7 - Latest features - July 2017

florentlb

12-07-2017

Here is an overview of the latest features added to Adobe Campaign Standard - release 17.7 of July 2017. To see the complete list of changes - including bug fixes - consult the release notes.

Note that this new version will be progressively deployed until the end of July.

Functionality

Description

Multilingual Campaigns with AEM

A unique end-to-end solution to solve the marketer’s operational challenges in conducting multilingual email campaigns by combining content creation, translation, and collaboration capabilities in AEM Sites with Multilingual Deliveries in Campaign.

Centrally manage sophisticated content lifecycles with multiple contributors, automate multilingual email creation and publish approved content for automated campaign execution in one click. Ensure both your brand and message are consistent no matter what language the content is in as part of your streamlined content creation workflow for a faster time to market and increased ROI.

Adobe Experience Manager and 3rd party machine or human translation services through AEM are required. For more information, refer to the detailed documentation.

Multilingual Deliveries (Email & SMS)

Define and execute multilingual Email & SMS deliveries through a single delivery based on your automatically segmented customers' preferred language. Report on the performance of every delivery down to the language and individual levels.

More and more companies are faced with the challenge of delivering content in multiple languages as they grow at home and abroad. As such, streamlining localized message delivery is a key part of an effective customer communication strategy for multinational companies; companies in countries with multiple languages; and companies who want to further personalize their content at the lingual level no matter where customers reside. For more information, refer to the detailed documentation.

Adobe Campaign Notifications

Receive notifications regarding important system activities directly within Adobe Campaign Standard. You will be notified, for example, on the progress of your on-going deliveries or when a workflow is in error.

Real-time notifications keep relevant stakeholders informed and provide users with the ability to immediately and directly act on activity notifications from within the application. The result for teams is advanced agility, efficiency and smoother execution of campaigns. For more information, refer to the detailed documentation.

Delivery Alerting

In addition to viewing notifications directly in Adobe Campaign Standard, Adobe Campaign now also provides an email alerting system to trigger email alerts to users or external stakeholders of important system activities. Create, manage, and receive customizable alerts and dashboards to keep track of delivery successes or failures.

Adobe Campaign Delivery Alerting boosts efficiency by keeping all involved Adobe Campaign users in a company automatically informed about the delivery execution status, via email and dashboard. For more information, refer to the detailed documentation.

Encrypted Declared ID in Datasources

Send Email and SMS triggers without the need for an existing profile in Campaign by using encrypted contact information (email address or phone number) as a Declared ID. Because Encrypted Declared IDs can be decoded by Adobe Campaign Standard, Campaign can now create new marketable profiles when receiving audiences from other Experience Cloud solutions containing previously unknown contacts.

Target customers and unknown prospects in real-time through both email & SMS to improve loyalty in your existing customer base and acquire new customers respectively. Make the most of your first-party cookie data (from Adobe Audience Manager*) once prospects authenticate and leverage those insights in Adobe Campaign.

*Adobe Audience Manager is required. For more information, refer to the detailed documentation.

KPI sharing from Campaign to Analytics

Share campaign data with Adobe Analytics to measure email marketing metrics from Campaign alongside other marketing and advertising efforts through conversion, unifying pre- and post-click behavior.

Track overall performance directly and uncover synergies with external programs in Analytics. Apply your learning from this consolidated view back into your campaigns; ultimately improving open, click-through and conversion rates boosting revenue and overall campaign performance.

Adobe Analytics Standard or Premium is required. For more information, refer to the detailed documentation.

Direct Mail Channel - Return To Sender

Flat file exchanges with Direct Mail providers incorporating Return to Sender information are now supported. This enhancement to the Direct Mail channel allows corresponding postal addresses to be excluded from future communications.

This enables marketers to be notified of an incorrect address and engage with the customer through other channels or to encourage him to update his postal address. This also reduces the number of wasted marketing dollars as marketers avoid sending mail to incorrect addresses.

Direct Mail is available as an add-on channel. For more information, refer to the detailed documentation.

Florent.