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I am trying to create the following split:
For this purpose, in the query activity I have my Targeting and Filtering Dimensions set to Recipients and filtered for those whose LTV is greater than 0.
I want to add the actual LTV to the temporary table so that I can make my split based on the value.
So, I click on Add data..., then Data linked to the filtering dimension.
Is there any difference in those two approaches?
1) Select "Data of the filtering dimension", then from the linked table Summary of purchases - Life Time Value
2) Select "Data linked the filtering dimension", I see the linked table Summary of Purchases
According to my testing, no difference in the two approaches. Perhaps the first one is slightly faster to set up. Am I right?
Thanks for your help.
Since the two tables have a 1:1 linking between them, you should opt for the first method which is to pick Data of the filtering dimension.
This will create a JOIN query between two tables and hence will perform faster.
Second method should be used when you are planning to query on 1:N link.
Hope this helps.