Here is an overview of the latest features added to Adobe Campaign Standard. To see the complete list of changes - including bug fixes - consult the release notes.
Global suppression list
An encrypted global suppression list is now managed in the deliverability instance to avoid blacklisting due to malicious activity, especially use of Spamtrap. A typology rule compares the recipient email address with the forbidden addresses or domain names contained in this list. If there is a match, the message is not sent.
This update includes numerous changes and patches that fix issues encountered by our clients. The global platform performances have also been optimized.
Email predictive subject line
When editing an email, a new option lets you try out different subject lines and get an estimation of its open rate before you send it. This is made possible by training your own model based on your past delivery data or by using a pre-defined model that is specific to your industry. This feature is available for email messages and for databases that contain English contents only.
SMS transactional messaging
The SMS channel has been added to Adobe Campaign's transactional messaging capabilities. Two channels are now supported for transactional messages: email and SMS.
Follow-up message for transactional messaging
It is now possible to create a workflow targeting an event. This means that you can send a follow-up message to the customers who previously received a transactional message. You can filter the target by the event type, the event broadlogs and the tracking logs. In the follow-up message, you will be able to leverage the content of the event (payload).
Extended Profile & Services API
You can now expose extended fields in the Profile and Services API. The publication mechanism allows APIs to map the extended fields of the Profiles or Services custom resources. For this to work, the Datamodel role has been added. This new role allows the user to configure a set of administrators who will have access to the data model.