AB Testing - randomized split but evenly distribute recipients across zip codes / geographical areas

veram34903487

14-06-2017

Hi,

I want to run a campaign and do a 50-50 volume split with my Target group for A/B Testing.

The split should not be randomized only, but ideally I could make sure that each 50% segment is distributed evently across my geography. But I only have the standard zip code / postal address information in my table, no geolocation or areas.

Is there a clever way to achieve this without having to split into many subsegments "zip code starts with 1", starts with 2....etc.), e.g. by using Cells?

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