☕ [Adobe Campaign Community Q&A Coffee Break] June 23rd, 8am PT: Arthur Lacroix, Sr Product Marketing Manager & Michael Henry, Sr Business Consultant☕ | Community
Skip to main content
Sukrity_Wadhwa
Community Manager
Sukrity_WadhwaCommunity Manager
Community Manager
May 31, 2022

☕ [Adobe Campaign Community Q&A Coffee Break] June 23rd, 8am PT: Arthur Lacroix, Sr Product Marketing Manager & Michael Henry, Sr Business Consultant☕

  • May 31, 2022
  • 5 replies
  • 5171 views

Register here for this Adobe Campaign Community Q&A Coffee Break.

 

Join us for our next Adobe Campaign Community Q&A Coffee Break, on Thursday, June 23rd, 2022 @ 8am PT

 

We'll be joined by Arthur Lacroix aka @ArthurLacroix , Senior Product Marketing Manager & Michael Henry aka @mihenry, Senior Business Consultant for Adobe Campaign, who will be signed in here to the Adobe Campaign Community to chat directly with you on this thread to take your Adobe Campaign questions pertaining to their areas of expertise: 

  • Upgrades on Adobe Campaign Classic v7
  • Best practices around using Adobe Campaign Classic v7
  • Considerations for moving to the Adobe Campaign Managed Cloud
  • Services/expectations for Managed Cloud, as well as different packages
  • Upgrade to Campaign v8 (considerations and expectations for upgrading to V8)

 

REQUIREMENTS TO PARTICIPATE 

  • Must be signed in to the Community during the 1-hour period 
  • Must post a Question about Adobe Campaign Coffee Break topic on this thread
  • Think of this as the Adobe Campaign Community equivalent of an AMA, (“Ask Me Anything”), and bring your best speed-typing game

 

INSTRUCTIONS

  • Click the blue “Reply” button at the bottom right corner of this post
  • Begin typing your Question by tagging @mihenry and/or @arthurlacroix 

 

Michael has over 11 years of experience with the Campaign platform concentrating on the business needs of the users and translating those into technical solutions.  Michael uses his expertise to help new customers implement Campaign and existing customers to get the most value from the tool.

 

 

 

Arthur Lacroix is a digital marketing and omni-channel campaign management expert. At Adobe, he is responsible for Adobe Campaign go-to-market strategy, the best-in-class cross-channel orchestration engine. He is focusing on helping enterprise to move to the cloud to improve the performance, automation, agility, security and cost of the application. Expert on data, he is addressing how to use it to orchestrate and deliver meaningful experiences throughout the customer journey.

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

5 replies

A
abirwadhwa
Level 1
June 23, 2022

Could you share an overview about:

  • Upgrades on Adobe Campaign Classic v7
  • Best practices around using Adobe Campaign Classic v7
  • Considerations for moving to the Adobe Campaign Managed Cloud
  • Services/expectations for Managed Cloud, as well as different packages
  • Upgrade to Campaign v8 (considerations and expectations for upgrading to V8)
    M
    Adobe Employee
    mihenryAdobe Employee
    Adobe Employee
    June 23, 2022

    Hi abirwadhwa,

     

    I can share some information to you on the first topic, Upgrades on Adobe Campaign Classic v7.  Adobe has been working over the last several months to upgrade all of our Campaign Classic customers to the latest v7.x version of the platform.  Our goal is to get our customers on the latest, most stable and secure version of the platform.  Moving forward Adobe's goal is to have our Campaign customers on track to perform yearly upgrades  to stay on top of the latest features, functionality, security enhancements, etc.  This will also allow us at Adobe to better support our customers and provide a more streamlined approach to future upgrades and continued product improvements.

      ArthurLacroix
      Adobe Employee
      ArthurLacroixAdobe Employee
      Adobe Employee
      June 23, 2022

      Welcome to coffee break everyone! Thanks for joining us today. Please ask us any questions 🙂 

        A
        abirwadhwa
        Level 1
        June 23, 2022

        Hi @ArthurLacroix can we get to know who all our email has been forwarded to. The estimated count of forwards is mostly inaccurate.

          ArthurLacroix
          Adobe Employee
          ArthurLacroixAdobe Employee
          Adobe Employee
          June 23, 2022

          Hi! Forwards are hard to track. We would need to look at your platform to find a solution to find more accurate data. Managed Cloud Services team, our new offering, would be able to help on these type of requests. 

            T
            TG20
            Level 2
            June 23, 2022

            Hi, 

            Can you please share some details as to what exactly is Adobe Campaign Managed Cloud Services?

            Thanks!

              ArthurLacroix
              Adobe Employee
              ArthurLacroixAdobe Employee
              Adobe Employee
              June 23, 2022

              Hi! Absolutely, from best practices to specific KPIs to tech services, Campaign Managed Cloud Services gives you a team of experts to help you optimize your cross-channel campaigns and a cloud-based infrastructure that ensures agility in changing times and extensibility into the future of marketing. You can visit our website for additional information https://business.adobe.com/products/campaign/managed-services.html 

                T
                TG20
                Level 2
                June 23, 2022

                So, which all customers are eligible for migration to Adobe Campaign Managed Cloud Services? Is there any criteria for that?

                  C
                  cdermody
                  Level 3
                  June 23, 2022

                  @mihenry @arthurlacroix 

                   

                  Good morning and thank you for hosting this!

                   

                  I am particularly interested in leveraging content blocks for dynamically automating the sender Name, Address, and reply-to email based on a data associated with the profile. 

                   

                  E.g. 

                   

                  The recipient, John Doe, has an account that is serviced by the company associate, Sarah Johnson...while another recipient, Jack Smith, has an account that is serviced by the company associate, Christopher Robin...

                   

                  Each recipient has a custom fields (cusCompanyRepresentative) that captures this company associates name. 

                   

                  How could I leverage content blocks to read this custom field and adjust the sender name, address, and reply-to email based on who the recipients company associate? 

                    M
                    Adobe Employee
                    mihenryAdobe Employee
                    Adobe Employee
                    June 23, 2022

                    Hi @cdermody ,

                     

                    From a best practices and deliverability standpoint you will not want to adjust the sender email address coming from Campaign as you need to be sending on a consist address which has been associated to the IP's assigned to Campaign and warmed for the sending.  There is more flexibility in the sender name and certainly with the reply-to address.

                    A content block can be used within the body of the email to include the Company Associate name, email address, and other information.  Depending on your data model you may need to join from the recipient schema over to the schema where you store that information, you indicate you have the associates name on the recipient if the other information is also present it can just be used and pulled into the target data as other fields from the recipient, it would look similar to this:


                          <%= recipient.cusCompanyRespresentative %>


                    Here is a good help article on personalization blocks https://experienceleague.adobe.com/docs/campaign-classic/using/sending-messages/personalizing-deliveries/personalization-blocks.html?lang=en

                     

                    We also have this video tutorial on dynamic content blocks: https://experienceleague.adobe.com/docs/campaign-classic-learn/tutorials/sending-messages/email-channel/personalization-with-dynamic-content-blocks.html?lang=en

                     

                      C
                      cdermody
                      Level 3
                      June 23, 2022

                      @mihenry Thanks for the insight! I failed to mention I'm in ACS not ACC so apologies for that. 

                       

                      Here is a link to my previous submission detailing this scenario: https://experienceleaguecommunities.adobe.com/t5/adobe-campaign-standard/using-branding-configurations-dynamically-for-a-reoccurring/m-p/447929#M14790

                       

                      I'm not trying to change the domain the email is coming from, but rather modify the prefix of the sender address so that if the recipients "company rep" is known, that the email appears to come from them. Even if this is just the sender name and reply-to address being dynamically adjusted based on profile data schema, that would be a step forward. 

                       

                      Is there any ACS documentation that helps overview how to build content blocks from scratch, how they work and use cases about them? 

                        Sukrity_Wadhwa
                        Community Manager
                        Sukrity_WadhwaCommunity ManagerAuthor
                        Community Manager
                        June 23, 2022

                        Thanks a lot @mihenry and @arthurlacroix  for taking out the time to chat with us today! This was supremely helpful for all the Campaign Community users. 🙂

                        Sukrity Wadhwa
                        Terms & ConditionsAccessibility statement

                        Loading footer...