Adobe Campaign Classic 18.4 (build 8931) - Latest features & GDPR - April 2018

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florentlb
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florentlb
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25-04-2018

Hello Community,

Here is an overview of the main features added with the latest release of Adobe Campaign Classic. This new build (8931) will be made available over the next few days according to your regular upgrade process.

To see the full list of improvements, technical evolutions, patches, and minor changes, please consult the detailed release notes.

Functionality

Description

EU General Data Protection Regulation (GDPR)

GDPR is the European Union’s (EU) new privacy law that harmonizes and modernizes data protection requirements going into effect on May 25, 2018. GDPR applies to Adobe Campaign customers who hold data for Data Subjects residing in the EU.

In addition to the privacy capabilities already available in Adobe Campaign (including consent management, data retention settings, and user roles), we are taking this opportunity in our role as Data Processor to include additional capabilities, to help facilitate your readiness as Data Controller for certain GDPR requests:

  • Right to Access: allows the Data Subject to receive a copy of his/her personal data captured by Data Controllers, potentially including data stored in Adobe Campaign.
  • Right to Delete: entitles the Data Subject to have his/her personal data captured by Data Controllers erased, potentially including data stored in Adobe Campaign.

For more information, refer to the detailed documentation.

Active profiles

Adobe Campaign now provides the list of active profiles, updated monthly through a dedicated workflow.

For more information, refer to the detailed documentation.

Android Push Connector enhancement

The Android connector has been enhanced to support higher throughput.

For more information, refer to the detailed documentation.

Florent