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A/B Testing for Triggered or Real Time Emails in Classic


Level 1

Hi Guys,

Can someone please suggest few best approaches for A/B Testing for triggered or real time email campaigns (continuous or recurring deliveries) in Adobe Campaign Classic.



2 Replies


Level 10

Hi Sunil,

A/B testing should just be part as usual of the repeating workflow for repeated deliveries.

I would suggest you run your own test to see if you'll get the desired results.

I hope this helps!

All the best,



Community Advisor


Transactional A/B testing is best done by the caller or an intermediary.

It is possible to do in Campaign with some sleight-of-hand, using a workflow to swap published templates every x minutes while synching/counting logs to determine a winner past a threshold, though this is not ideal.