A/B Testing for Triggered or Real Time Emails in Classic

sunily15924102

07-08-2018

Hi Guys,

Can someone please suggest few best approaches for A/B Testing for triggered or real time email campaigns (continuous or recurring deliveries) in Adobe Campaign Classic.

Thanks

Sunil

Replies

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pablo_rosero1

28-11-2018

Hi Sunil,

A/B testing should just be part as usual of the repeating workflow for repeated deliveries.

I would suggest you run your own test to see if you'll get the desired results.

I hope this helps!

All the best,

Pablo

Highlighted

wodnicki

MVP

03-01-2019

Hi,

Transactional A/B testing is best done by the caller or an intermediary.

It is possible to do in Campaign with some sleight-of-hand, using a workflow to swap published templates every x minutes while synching/counting logs to determine a winner past a threshold, though this is not ideal.

Thanks,

-Jon