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RoystonPr
Level 3
November 10, 2021
Solved

Web Tracking Tags: Click & Open Capture without Email Tracking

  • November 10, 2021
  • 1 reply
  • 1558 views

Team,

 

Is there any possibility to track the recipient email IDs (those are NOT received the emails and they came through different channel like social media or any ads but not via any EMAIL ) who viewed the web pages where having the WEB TRACKING TAGS inside?

 

Here Idea to track the list of recipients who viewed the pages and no of times through different sources but not from email. Metric to capture: How many visit along with recipient ID who not came through email.

 

Anyone implemented the same before? I don't see any numbers under the WEB TRACKING LOG table after implemented the script/tag over the targeting page. ONLY step: Generated the HTML code under " resources > online > web tracking tags " and pasted under the targeting page. Is there any step to do further?

 

Thanks

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    Best answer by Jyoti_Yadav

    Hi @roystonpr ,

     

    Web tracking Tag is designed to track link sent in an email from a delivery.

    It operates on below principle:

    1) User clicks the link and a request is sent to web server.

    2)  Web Server deposits a session cookie containing the broadlog identifier (broadlogId) and the delivery identifier (deliveryId) to 'Redirection Server'

    3)  Redirection Server sends the cookie to web server and then to the user, resulting in page display.

     

    So, no Web Tracking Tag will not save data coming from other platforms.

     

    If you want to implement such feature you can design a new table which will save all the details of new page click. Design your webpage such that, whenever there's an "on-change" action, it sends a data to Adobe Campaign for insert. You can use SOAP calls for data insert on-the-fly.

     

    Thanks,

    Jyoti

     

    @roystonpr wrote:

    Thank you for the quick response and idea @jyoti_yadav . In analytics, we are tracking all the webpages irrespective of user data. 

     

    In terms of Web Tracking Tags:

     

    In terms of NEW feature, is there anything specific feature to implement? Example: We want to implement in the home page. 

     

    We want to achieve via WEB TRACKING TAGS implementation as our targeted users are only from campaign database. so it cannot be achieved without emails scenario with web tracking tags. Is this only to track from EMAIL campaign not without emails?

     

    Thanks

    @roystonpr wrote:

    Thank you for the quick response and idea @jyoti_yadav . In analytics, we are tracking all the webpages irrespective of user data. 

     

    In terms of Web Tracking Tags:

     

    In terms of NEW feature, is there anything specific feature to implement? Example: We want to implement in the home page. 

     

    We want to achieve via WEB TRACKING TAGS implementation as our targeted users are only from campaign database. so it cannot be achieved without emails scenario with web tracking tags. Is this only to track from EMAIL campaign not without emails?

     

    Thanks

     

    1 reply

    Jyoti_Yadav
    Jyoti_Yadav
    Level 8
    November 10, 2021

    Hi @roystonpr ,

     

    This can be implemented over Analytics. You can do your webpage full tracking.

     

    If you want it to be handled in Adobe Campaign only, then you might need to have a feature in your website to insert user data in one of the table. In this way, you can capture all the users who are visiting your webpage.

    Then, design a workflow which runs daily and find out how many of these users already exist in your recipient table. 

     

    Thanks,

    Jyoti Yadav

      R
      RoystonPrAuthor
      Level 3
      November 10, 2021

      Thank you for the quick response and idea @jyoti_yadav . In analytics, we are tracking all the webpages irrespective of user data. 

       

      In terms of Web Tracking Tags:

       

      In terms of NEW feature, is there anything specific feature to implement? Example: We want to implement in the home page. 

       

      We want to achieve via WEB TRACKING TAGS implementation as our targeted users are only from campaign database. so it cannot be achieved without emails scenario with web tracking tags. Is this only to track from EMAIL campaign not without emails?

       

      Thanks

      Jyoti_Yadav
      Jyoti_YadavAccepted solution
      Level 8
      December 10, 2021

      Hi @roystonpr ,

       

      Web tracking Tag is designed to track link sent in an email from a delivery.

      It operates on below principle:

      1) User clicks the link and a request is sent to web server.

      2)  Web Server deposits a session cookie containing the broadlog identifier (broadlogId) and the delivery identifier (deliveryId) to 'Redirection Server'

      3)  Redirection Server sends the cookie to web server and then to the user, resulting in page display.

       

      So, no Web Tracking Tag will not save data coming from other platforms.

       

      If you want to implement such feature you can design a new table which will save all the details of new page click. Design your webpage such that, whenever there's an "on-change" action, it sends a data to Adobe Campaign for insert. You can use SOAP calls for data insert on-the-fly.

       

      Thanks,

      Jyoti

       

      @roystonpr wrote:

      Thank you for the quick response and idea @jyoti_yadav . In analytics, we are tracking all the webpages irrespective of user data. 

       

      In terms of Web Tracking Tags:

       

      In terms of NEW feature, is there anything specific feature to implement? Example: We want to implement in the home page. 

       

      We want to achieve via WEB TRACKING TAGS implementation as our targeted users are only from campaign database. so it cannot be achieved without emails scenario with web tracking tags. Is this only to track from EMAIL campaign not without emails?

       

      Thanks

      @roystonpr wrote:

      Thank you for the quick response and idea @jyoti_yadav . In analytics, we are tracking all the webpages irrespective of user data. 

       

      In terms of Web Tracking Tags:

       

      In terms of NEW feature, is there anything specific feature to implement? Example: We want to implement in the home page. 

       

      We want to achieve via WEB TRACKING TAGS implementation as our targeted users are only from campaign database. so it cannot be achieved without emails scenario with web tracking tags. Is this only to track from EMAIL campaign not without emails?

       

      Thanks

       

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