Unique Opens Vs Person Opens

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robertc66522596

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robertc66522596

robertc66522596

20-01-2021

Hello,

 

We are trying to get to a Unique Opens vs Person Opens. Adobe Campaign has a Unique Clicks (# of broadlog with click) and Person Clicks (# of people with click). They both count clicks but Unique is just the recipients and Person is meant to be recipients + users who clicked from a forwarded email.

Screenshot 2021-01-20 151825.png

 

In the screenshot Unique Clicks would be "Recipient clicks" (3,586)
Person Clicks would be "Distinct clicks for the population reached" (5,200)
Total Clicks would be "Cumulated clicks" (6,622)
 
Similarly, there is a distinction for opens too. "Distinct Opens for the Population Reached" is what I'm after. And after reading some Adobe documentation, this is different from "Recipient Opens" (# of broadlog with open). Somehow "Distinct Opens for the Population Reached" is estimated using "Recipients Opens", but I don't understand the formula of how it gets thereScreenshot 2021-01-20 152103.png
 
So the question is -- how is @estimatedRecipientOpen calculated? What is @text in the formula provided in the help text? (screenshotted above)
 
Thank you for your help!
Adobe Campaign Classic Adobe campaign classic- Adobe Analytics- integration

Accepted Solutions (1)

Accepted Solutions (1)

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DavidKangni

MVP

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DavidKangni

MVP

DavidKangni
MVP

21-01-2021

PS: this has to be moved under Adobe Campaign Classic

 

Hi Robert,

 

The formula is correct. Text stands for text version vs html version.

Basically, opens are calculated based on a 0x0 pixel image ( see NmsTracking_OpenFormula option for more details) available only in html. The formula is calculating opens only on recipients that received html version.

 

Thanks,

David

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