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SOLVED

Tracking Click to Call

varshtus
Level 2
Level 2

How can I track a phone number with UTM parameters?

<a href="tel:18001234567">Call Me</a>

I tried adding ?utm_content=bannerctc like so:

<a href="tel:18001234567?utm_content=bannerctc">Call Me</a>

But this just converts the letters into numbers so it tries to call: 18001234567?886_2668368=754332

Here is the catch. I'd like to fix this without any javascript or PHP, our CMS platform is crap and is blocking us from using Js or any other programming languages.

I thought of using a redirect as a "middle man" so from the click to call link send users to a bitly url that redirects people to the phone number but I am not sure that would work...

Any help, please?

Thanks,

1 Accepted Solution
wodnicki
Correct answer by
Community Advisor
Community Advisor

Hi,

 

Redirect and JS event will both work here.

Query strings are an HTTP thing.

 

Thanks,

-Jon

View solution in original post

5 Replies
prasannakumarmarru
Level 4
Level 4

Hi,

 

Tel: type links cannot have any parameters on the href. I think that is an HTML limitation. 

Darren_Bowers
Community Advisor
Community Advisor

I don't think you will be able to track this type of link. Tel: prefixes are intercepted by the system and redirected to an internal system handler, which on mobiles is the phone application. Since its not an actual valid URL you wont be able to redirect using shorteners.

There are ways to track Tel: numbers on websites, but you wont be able to do this in emails.

 

wodnicki
Correct answer by
Community Advisor
Community Advisor

Hi,

 

Redirect and JS event will both work here.

Query strings are an HTTP thing.

 

Thanks,

-Jon

View solution in original post

wodnicki
Community Advisor
Community Advisor
JS would be for web app, question wasn't clear. For email you can only use double-redirect, which would be a tracking redirect pointing to a webpage consisting of a single <meta http-equiv="refresh" content="0; url=tel:18001234567"> tag.