To an AB test and a control goup to follow in the same stream

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ThierryVallaud
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ThierryVallaud
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14-06-2021

My technical question

I want to create an Adobe stream to do a campaign

100 000 individuals at the beginning, I select at random 10 000 individuals et on them I do an AB test, 5 000 receive the message A et the other 5 000 the message B

The message B obtains the best click rate

So I decide to concentrate my campaign on this message

I take the target of the 95 000 which stay and I decide to send to them the B message but I select at random 5 000 of them as a control group who will not receive anything.

I want to do that in the same Adobe stream

It is possible ? If yes how to do it ?

I know how to do an AB test

I know how to build a control group

But for the moment in two different stream, how to do it in the same stream

Thanks for your response

Thierry

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wodnicki
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wodnicki
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14-06-2021

Hi,

 

Ok there are 4 templates: A, B, Ac, Bc.

  1. Send 5k ea to A, B
  2. Wait
  3. JS picks winner of A, B and sends 90k to its corresponding *c template, Ac or Bc

What is Ac, Bc? Same as A, B but in the To: settings of the delivery a control group is defined.

 

Thanks,

-Jon

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Sukrity_Wadhwa
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Sukrity_Wadhwa
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01-07-2021

Hi @ThierryVallaud,

Was the given solution helpful to resolve your query or do you still need more help here? Do let us know.

Thanks!