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My technical question
I want to create an Adobe stream to do a campaign
100 000 individuals at the beginning, I select at random 10 000 individuals et on them I do an AB test, 5 000 receive the message A et the other 5 000 the message B
The message B obtains the best click rate
So I decide to concentrate my campaign on this message
I take the target of the 95 000 which stay and I decide to send to them the B message but I select at random 5 000 of them as a control group who will not receive anything.
I want to do that in the same Adobe stream
It is possible ? If yes how to do it ?
I know how to do an AB test
I know how to build a control group
But for the moment in two different stream, how to do it in the same stream
Thanks for your response
Ok there are 4 templates: A, B, Ac, Bc.
What is Ac, Bc? Same as A, B but in the To: settings of the delivery a control group is defined.
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