SMS - sending in waves

[lcharl]

Hello.

I'm testing sending SMS from our instance of Adobe Campaign Classic and was wondering if there's any recommendation when it comes to using multiple waves?

We use this for most of our email sends to manage our deliverability and throttle larger volumes over the day(s) but unsure as to whether this would also be applicable for SMS?

Thanks.

Luke

[Jonathon_wodnicki · Accepted solution]

Hi,

AFAIK sms, push notifications and non-email channels in general have 100% deliverability and so wouldn't require warming.

Thanks,

-Jon

[lcharl]

Hello @Jonathon_wodnicki.

Thanks for clarifying, much appreicated.

Luke.

[LaurentLam]

I would even say: never use any wave scheduling activity for SMS as it can be counter productive:

some countries have specific legislation regarding SMS

for example in france, you cannot send a commercial purpose SMS after 8pm

SMS providers will then blocks your SMS and not send them (but will facture them ^^) to the mobile

then if you're using the wave scheduling options, some waves could begin past that "legal hour":

artificial deliverability issue... And cost issue then

[lcharl]

Thanks @LaurentLam, that's very useful.