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Real Time Pricing in Email

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raghavc
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raghavc
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14-08-2020

Hi,

 

Is it possible to display dynamic price section in an email using Adobe Campaign ? This price should be updated to the correct value each time the user opens the email ?

 

As our pricing for the product changes over time, we would like to ensure the price in email reflects the actual value at any moment of time.

 

Thanks

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Milan_Vucetic
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Milan_Vucetic
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16-08-2020

Hi @raghavc

theoreticaly yes but this is not quite posible in real life.
You may send email with embeded JavaScript code but almost every email client will block execution of this and notify recipents. It is the best to provide a link to your web site where the price will be always up to date.

However, you can change image content if price is on image (not the URL of image, since that's part of the email that's already in the Inbox, but the binary image content that's located at the image URL) but this could be interpreted differently on different email clients.

Regards,

MIlan

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Darren_Bowers
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16-08-2020

Hi @raghavc - Have a look into services such as MoveableInk and Liveclicker. There a few companies that provide this kind of real-time service for emails. They can even hook into a client API securely to deliver the content in real time. Its not a free service, but can justify the uplift in clicks and conversions in some use cases.

Cheers Darren

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Milan_Vucetic
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18-08-2020

Hi @raghavc 

small update on this topic as Adobe introduced AMP feature to accomplish these things.

https://docs.adobe.com/content/help/en/campaign-classic/using/sending-messages/sending-emails/defini...

Regards,

Milan