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Pros/Cons of integration approach

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smitas290115
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smitas290115
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01-07-2019

We are starting with Adobe Campaign (6.0, Hosted deployment )and Microsoft Dynamics 365 (on premise) integration

We would like to know

Pros/Cons of CRM Connector approach and

Pros/Cons of Interface approach (without connector) to integrate Adobe campaign and Dynamics 365

Thank you in advance

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wodnicki
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wodnicki
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11-07-2019

Hi,

Use connector to exchange demographic data between the platforms.

Use iframes to present activity data from one platform in the other.

If you do have a need to exchange activity data, consider converting it into demographic data via aggregation- e.g. instead of sending all purchases in order to find out if a recipient's purchased something in the last 60 days, create a flag called 'has purchased something in the last 60 days'.

Thanks,

-Jon

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