Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
BedrockMission!

Learn more

View all

Sign in to view all badges

SOLVED

Multi-armed bandit testing

didrikg66573608
Level 2
Level 2

Hello,

Some of our Campaign users have been using Adobe Target recently and are getting into multi-armed bandit testing, and now they are asking for the same functionality in Campaign Classic.

Do anyone know if this is anything that is being developed for Campaign Classic, or perhaps Standard?

I guess you could implement some JavaScript to modify the existing A/B testing and get a similar functionality, do anyone have any experience with this?

Thank you!

1 Accepted Solution
wodnicki
Correct answer by
Community Advisor
Community Advisor

IIRC this was the page I used as a reference, wikipedia has different algos:

View solution in original post

3 Replies
wodnicki
Community Advisor
Community Advisor

Hi,

I demoed a version of this at Summit a couple years ago. It’s simple js, instead of cutting over the entire population and ending exploration phase as in normal a/b, just parameterize the split and continue testing with one of the algos until set is exhausted. This strategy lends itself better to indefinite campaigns, such as welcome or birthday messages, where continued testing is preferable to ending it.

Thanks,

-Jon

didrikg66573608
Level 2
Level 2

That's great, do you perhaps have any code samples of this to help us on the way?

wodnicki
Correct answer by
Community Advisor
Community Advisor

IIRC this was the page I used as a reference, wikipedia has different algos:

View solution in original post