Multi-armed bandit testing

didrikg66573608

25-02-2019

Hello,

Some of our Campaign users have been using Adobe Target recently and are getting into multi-armed bandit testing, and now they are asking for the same functionality in Campaign Classic.

Do anyone know if this is anything that is being developed for Campaign Classic, or perhaps Standard?

I guess you could implement some JavaScript to modify the existing A/B testing and get a similar functionality, do anyone have any experience with this?

Thank you!

Answers (2)

Answers (2)

wodnicki

MVP

26-02-2019

Hi,

I demoed a version of this at Summit a couple years ago. It’s simple js, instead of cutting over the entire population and ending exploration phase as in normal a/b, just parameterize the split and continue testing with one of the algos until set is exhausted. This strategy lends itself better to indefinite campaigns, such as welcome or birthday messages, where continued testing is preferable to ending it.

Thanks,

-Jon