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didrikg66573608
Level 2
February 26, 2019
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Multi-armed bandit testing

  • February 26, 2019
  • 3 replies
  • 2111 views

Hello,

Some of our Campaign users have been using Adobe Target recently and are getting into multi-armed bandit testing, and now they are asking for the same functionality in Campaign Classic.

Do anyone know if this is anything that is being developed for Campaign Classic, or perhaps Standard?

I guess you could implement some JavaScript to modify the existing A/B testing and get a similar functionality, do anyone have any experience with this?

Thank you!

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Best answer by Jonathon_wodnicki

IIRC this was the page I used as a reference, wikipedia has different algos:

3 replies

Jonathon_wodnicki
Community Advisor
Jonathon_wodnickiCommunity Advisor
Community Advisor
February 27, 2019

Hi,

I demoed a version of this at Summit a couple years ago. It’s simple js, instead of cutting over the entire population and ending exploration phase as in normal a/b, just parameterize the split and continue testing with one of the algos until set is exhausted. This strategy lends itself better to indefinite campaigns, such as welcome or birthday messages, where continued testing is preferable to ending it.

Thanks,

-Jon

    D
    didrikg66573608Author
    Level 2
    February 27, 2019

    That's great, do you perhaps have any code samples of this to help us on the way?

    Jonathon_wodnicki
    Community Advisor
    Jonathon_wodnickiCommunity AdvisorAccepted solution
    Community Advisor
    February 27, 2019

    IIRC this was the page I used as a reference, wikipedia has different algos:

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