Migrate from IBM Campaign to Adobe Campaign

[jxbambrick]

Planning a migration from IBM Campaign platform to Adobe Campaign. I've been reading material here: Foreword . Is there any formal documentation, white papers, or blogs explaining how to migrate 3rd party platforms to Adobe Campaign?

[Linda_Stinson · Accepted solution]

Hi Joshua,

  There is not a direct migration path. I would treat this as a new project, using their existing implementation (and any ways in which they want to improve it) as a source of requirements.

Linda

[meghasaini]

I am worried about the User activity data and other preferences in Unica. How can we migrate the exact state and activity backup of individual user from IBM's Unica to ACM? Please help me with this?

[onlyraji]

Do you have any documentation on steps to migration from Unica Campaign to Adobe? I understand that these are not direct steps but what components are required within Unica Campaign to be addressed, what are the manual tasks, what are some of things to backup and can be leveraged like Templates, Offers etc..

[kedar_deo]

I have also got similar requirements from my client to migrate Unica to Adobe CDP Platform. Here is what I think options should be : - 

Option 1: Rewrite - Perform Adobe CDP platform configuration and map requirements to the product features from scratch…

Option2: Migrate - Migrate tables from Unica to Adobe Campaign - Scripts to be written in Unica for migration of Tables, Rules.. (See Unica Migration guide for more details)

Option3: Hybrid - Parallel run between Adobe Campaigns and existing IBM Unica campaigns, where critical functionalities is moved to Adobe Campaign Platform from scratch.

Can anyone share their experience, if they have followed any different approach for Unica to Adobe CDP Platform migration please?