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SOLVED

List-Unsubscribe for specific information service

kp-responsive
Level 1
Level 1

Hi

Is it possible to generate List-Unsubscribe headers that unsubscribe the user from a specific (information) service?

The documentation is currently a little vague on what actually happens when a recipient uses the list-unsubscribe functionality.

1 Accepted Solution
Jonathon_wodnicki
Correct answer by
Community Advisor
Community Advisor

Hi,

Use http form of list-unsubscribe, pointing at a parameterized web page that can feed unsubs back to Campaign (or use Campaign web apps).

NB recipients likely won't expect to continue receiving automated email after pressing 'unsubscribe', with adverse effect on your sender reputation.

Thanks,

-Jon

View solution in original post

2 Replies
Jonathon_wodnicki
Correct answer by
Community Advisor
Community Advisor

Hi,

Use http form of list-unsubscribe, pointing at a parameterized web page that can feed unsubs back to Campaign (or use Campaign web apps).

NB recipients likely won't expect to continue receiving automated email after pressing 'unsubscribe', with adverse effect on your sender reputation.

Thanks,

-Jon

kp-responsive
Level 1
Level 1

Sure, that makes sense.

Does AC not allow for any customization of the inMail processing? E.g. execution of additional technical workflows.