How to Manage Display Banner Campaigns in my websites/app

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Lord_Handerson
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Lord_Handerson
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14-02-2019

Hi everyone,

Using Adobe Campaign Classic, I would like to personalize contents of my websites and apps (native ios/android) using banners for users, if possible selecting sets of banners created for users that are not logged and users that are logged. In terms of formats, I would like to use standard HTML5, JPG, GIF or Flash (also if flash is deprecated in many cases).

In my websites I can handle contents using AEM. Not sure how AEM can manages banners for display campaigns in my native app.

Just to know if there's a solution via Campaign Classic to manages campaigns like these, maybe via dedicated modules (?) like offer management (I did not find details regarding it) or solutions where AEM can help me to manage standard web banners or if it is necessary to use an Ad-Server to handle banner campaigns in my websites/apps.

What I want it's a solution that help me to track performances like a normal digital marketing campaign (standard KPIs tracking like impression, click, conversion rates, reports/dashboards per campaigns/creativity/format, ...).

I could think to add also spending KPI (budget spending, CPC, CPM) because I could think to receive requests by third party to publish banners in my website/app.

Additionally the possibility to add scheduling to show a banner campaign selecting start/end date.

Thank you

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wodnicki
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wodnicki
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14-02-2019

You can add those in the HTML rendering function or in the page itself. Realistically, everyone uses Inbound Interaction with internal SOAP calls, with rendering handled by the website/app or middleware- vs interfacing Campaign directly with end users.

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wodnicki
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14-02-2019

Hi Lord Handerson,

Yes, this is the Inbound Interaction module.

Thanks,

-Jon

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Lord_Handerson
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15-02-2019

Thank you Jon,

Any possibility to see reports with KPIs that I mentined in the firt post of this thread? Your solution works also for native app? Some details regarding it if possible?

Thank you

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Lord_Handerson
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14-02-2019

Hi Jon,

Thanks for the feedback but I don't see the possibility tu use standard banner formats like HTML5, JPG, GIF. Am I wrong?

Thank you