I would like to understand which are the steps required to connect a Generic SMPP with ACC v7 with the assumption that we want to track not only the status of the delivery itself, but also to receive the delivery logs for each recipient contained in the target population.
My questions are:
- Except the configuration of the external account which are the tasks to be completed?
- How may the status of the delivery be updated?
- How can I technically retrieve the delivery logs? Which schema/table the logs will be stored in?
- Will the indicators (sent, success, openings, clicks..) of the delivery be always equal to 0?
I've already read the following docs:
Connecting up SMPP and getting it to correctly work depends a lot on your SMS provider. ACC by default sends out a request for a read receipt (submit_sm) in the PDU, so be aware that some providers will charge extra for this read receipt. Without the read receipt, your sucess metrics will be 0%. Read receipt also doesnt guarantee that the message was read (as the name implies) but that it arrived on the user's handset.
I would also recommend not using Generic SMPP connector but the Extended Generic SMPP connector. The old one is now deprecated and according to support, no longer being developed. These connectors are two different implementations of SMPP within ACC.
To try to answer your questions:
You can click track on SMS but its not recommended since the links take up too many characters. See here. Campaign doesn't provide a way to shorten click-tracked links on the fly using bit.ly or similar, which is a major issue if you are using Adobe Analytics and sending out lots of SMS campaigns. You can manually shorten your links using bit.ly but you lose the personalised click-tracking you get in emails.