Email Open Rate calculation



While reading on you have mentioned that the open rate is calculated at the point the images are downloaded.

Reports on deliveries

Please, can you confirm if this is also applicable for email which is only viewed in the preview pane of the ISP. E.g. Outlook and Hotmail both have preview pane. Does Adobe Campaign class my previews (all images have downloaded at this point) as an open or do I actually have to double click and open the email to register as an Opener.

Accepted Solutions (1)

Accepted Solutions (1)




Yeah, the images get downloaded just in the preview, doesnt matter if it was on the preview pane or opening the email with double click, both ways will count as "open" in adobe campaign,

And to prove that you can send some proofs to your outlook, using just the preview pane download the images, and after check the delivery tracking.



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