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SOLVED

difference between 'persons who have clicked' and 'number of distinct click'

emilief67681049
Level 1
Level 1

Hi, 

I would like to know the difference between :

- persons who have clicked 

- number of distinct clicks

Up to now I was using 'persons who have clicked' to calculate my CTR but I think it should be 'number of distinct clicks'

Could you tell me the difference please?

Thanks a lot

 

1 Accepted Solution
Milan_Vucetic
Correct answer by
Community Advisor
Community Advisor

Hi @emilief67681049 

  • Distinct clicks : Number of distinct people having clicked at least once (excluding unsubscription link and mirror page) in a delivery. The rate displayed is calculated based on the number of messages delivered successfully.
  • The number of persons includes targeted recipients plus all persons whom the email was forwarded to. Each time there is an open or a click in a new browser (which the message has not yet been opened in), another person is added to the statistics.

or check this link for more information.

Regards,

Milan

View solution in original post

1 Reply
Milan_Vucetic
Correct answer by
Community Advisor
Community Advisor

Hi @emilief67681049 

  • Distinct clicks : Number of distinct people having clicked at least once (excluding unsubscription link and mirror page) in a delivery. The rate displayed is calculated based on the number of messages delivered successfully.
  • The number of persons includes targeted recipients plus all persons whom the email was forwarded to. Each time there is an open or a click in a new browser (which the message has not yet been opened in), another person is added to the statistics.

or check this link for more information.

Regards,

Milan

View solution in original post