Difference B/W Recipient Open and Total Opens for PNs | Community
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Rishabh46
Level 2
April 25, 2019
Solved

Difference B/W Recipient Open and Total Opens for PNs

  • April 25, 2019
  • 3 replies
  • 2717 views

Hi ,

Request you to please help me in defining Total Opens and Recipient Opens report for Push notification for both Android and IOS.

I am trying to find it in the help documents but unable to find it.

Regards,

Rishabh

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    Best answer by Venu_Reddy

    Hello Rishab,

    Open : Total number of application launches when users open the push notification.

    Unique Opens : Number of recipients who opened the delivery.

    For more details click here

    Adobe Campaign Help | Push notification report

    Push Tracking

    Regards,

    Venu

    3 replies

    Adhiyan
    Adobe Employee
    AdhiyanAdobe Employee
    Adobe Employee
    April 25, 2019

    Hi Rishabh,

    The total open and recipient open parameters are calculated for email . For push notifications the open and click implementation is done on SDK directly . So we can have only one type of Open and click for push notifications.

    Regards,
    Adhiyan

      R
      Rishabh46Author
      Level 2
      April 25, 2019

      Hi Adhiyan,

      Thanks for your reply.
      Actually in our instance we are getting values against both these fields and there is minute variance in it.
      Total Opens are lesser than recipient Opens which is quite strange even if we look into the logic used for emails.

      Please help us explaining the same to client.

      Thanks in Advance

      Venu_Reddy
      Venu_ReddyAccepted solution
      Level 6
      April 26, 2019

      Hello Rishab,

      Open : Total number of application launches when users open the push notification.

      Unique Opens : Number of recipients who opened the delivery.

      For more details click here

      Adobe Campaign Help | Push notification report

      Push Tracking

      Regards,

      Venu

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