Hello @Shafis ,
The answer @Anita_p has given is 100% correct.
My suggestion would be to create a personalization block for each language and then call the personalization block in your master template.
That way if you will have to use the content in another template you can just call the personalization block and re-use the same content.
This will also help in the editing part. In case you want to edit the content you won't have to go through a long source of HTML to make the changes. You will make it at once place and it will be changed automatically everywhere.
This is how then you can call the Personalization block in the HTML.
<% if(recipient.language=="EN"){ %>
<%@ include view='INTERNAL_NAME_OF_ENGLISH_COTENT_PERSONLIZATION_BLOCK'%>
<% } %>
<% if(recipient.language=="FR"){ %>
<%@ include view='INTERNAL_NAME_OF_FRENCH_COTENT_PERSONLIZATION_BLOCK'%>
<% } %>
This will have to in terms of reusability and editing the content.