We are using an external agency to send mobile text messages (SMS & MMS). Our deliveries are configured to call a Post-Processing workflow that makes 1 HTTP call per broadlog (recipient) in realtime. The broadlogs status are then set to "Sent to Service Provider".
Finally, another workflow runs daily to update the broadlogs based on the feedback from the external agency. The broadlogs status are updated either to "Success" or "Failed".
The thing is that no "nms:address" record is created for the "Failed broadlogs" (which are "SMS" hard bounces). So a recipient with a failed broadlog may be retargeted again and again...
What is the best solution to handle this situation?
- Create "nms:address quarantine" records from the daily feedback workflow
- Add a typology rule to exclude recipient with failed broadlogs
I would create record in nms:address and basically incremented the number of failures for the number to the point you will add it to quarantine.
Other option would be the opt out flag but it is the same as typology rule where you exclude everybody after they bounced only once and perhaps they had their phone switched off or they could not get the message for what ever reason.. But I have no idea how many retries happens before the failed status is set.