Campaign for Mobile App

[dataWolf]

I want to use Adobe Campaign for mobile apps, but to my knowledge they only have push notifications and not in-app messaging.

1. I want to learn about your experience around benefits of using Campaign compared to other tools in market, I use Swrve currently.
2. I also wanted to take your feedback on the limitations with Campaign tool specifically for mobile apps. 

Thank you 

[Jonathon_wodnicki · Accepted solution]

Hi,

The benefit of Adobe Campaign push messaging is that it's part of Adobe Campaign, i.e. you can use it as part of a complete marketing ecosystem.

Campaign can be integrated with Swrve via Swrve's messaging API by creating a custom channel in Campaign, so the question of whether to use Campaign for push can be better considered in terms of implementation/operational cost.

As far as features, Campaign is limited to:

• Sending simple push notifications to ios/android
• Receiving tracking data from apps directly
• Processing subscriptions directly from app (rarely used)
• Polling for token unsubscription directly from Apple/Google

Thanks,

-Jon