Adobe Target : Change the CTA for the Image

[amritakedia_epsilon]

Hi ,

Is it possible to change the CTA for the Image as well using Adobe Target for ACC deliveries ?

[Denis_Bozonnet]

HI,

In the out-of-the-box ACC/AT integration (mBox), the CTA for the image coming from Target is also coming from Target. 

The HTML in the email looks like the following

<P><a href='https://CustomerAT.tt.omtrdc.net/m2/CustomerAT/ubox/raw?mboxXDomain=disabled&mboxXDomainCheck=true&m... (document.mode == "preview")? Math.random() * 10000: message.id%>&mboxPC=<%= (document.mode == "preview")? Math.random() * 10000 : message.id%><%= (document.mode == "preview" || delivery.FCP) ? "&mboxHost=Preview": "" %>&paramId=<%= targetData.paramId %>&mbox=email_rawbox_click&mboxDefault=https%3A%2F%2Fblogsimages.adobe.com%2Fwp-content%2Fthemes%2FAdobe_Home%2Fimages%2FAdobe_Remix_GMUNK.png&at_property=' target="_blank"><IMG
style="BORDER-TOP: medium none; BORDER-RIGHT: medium none; BORDER-BOTTOM: medium none; BORDER-LEFT: medium none"
alt="Dynamic Image"
src='https://CustomerAT.tt.omtrdc.net/m2/customerAT/ubox/raw?mboxXDomain=disabled&amp;mboxXDomainCheck=tr... (document.mode == "preview")? Math.random() * 10000: message.id%>&amp;mboxPC=<%= (document.mode == "preview")? Math.random() * 10000 : message.id%><%= (document.mode == "preview" || delivery.FCP) ? "&amp;mboxHost=Preview": "" %>&amp;paramId=<%= targetData.paramId %>&amp;mbox=email_rawbox&amp;mboxDefault=https%3A%2F%2Fblogsimages.adobe.com%2Fwp-content%2Fthemes%2FAdobe_Home%2Fimages%2FAdobe_Remix_GMUNK.png&amp;at_property='></A></P>

As you see, the CTA is a AT mbox request that will execute the same logic than the image inbox but will do a redirect instead of returning an offer.

Hope this helps,

Thanks

Denis

[amritakedia_epsilon]

Denis , But can you please give example how you setup mbox=email_rawbox_click in target for change the CTA URL?

[Denis_Bozonnet · Accepted solution]

Sorry for the late reply, in Target, the trick is at 2 levels:

• Define offers are redirect offers that will redirect to either the image or the landing page
  • Landing page redirect offer: 
  • Image redirect offer: 
• Then, since you have 2 rawbox: one for the image and one for the click, the Target activity has it location set to the rawbox 

  and each audience refer to an Experience that contains the 2 redirect offer (depending on their location image or click)

  
• You can find the steps in the following document https://experienceleague.adobe.com/docs/campaign-classic/using/integrating-with-adobe-experience-clo... 

Thanks,

Denis.