Adobe campaign+Adobe analytics

Vishnuk

23-06-2020

Hi,

 

I was trying to move receipent details like age,gender

from acc to adobe analytics.

We connected adobe campaign with adobe analytics 

via data connector.

Is there any possible way to do it.

Appreciate your help.

 

Thanks,

Vishnu 

Accepted Solutions (1)

Accepted Solutions (1)

Anita_p

MVP

23-06-2020

Hi @Vishnuk ,

 

Select the connector you have set in your email delivery in the properties-> Web Analytics.

Screen Shot 2020-06-24 at 2.24.50 pm.png

You can pass the parameters in your email link as shown in below eg: Append the required parameters after the url. 

<a href= "https://www.adobe.com/?age=<%= recipient.age %>&gender=<%= recipient.gender %>"</a>

 

Also, if the parameters are consistent for some specific URLs , then you can enrich the Adobe Analytics formula in the edit section by checking "overloading the formula" and then you need not append the parameters manually every time in each of the email links. 

Screen Shot 2020-06-24 at 2.31.46 pm.png

You can test it by sending test emails and clicking on the email links and check in the browser if all the parameters are visible as configured.

Thanks.

 

 

Answers (0)