Add UTM parameters with typology rules on Campaign

salvatore_dange

13-05-2020

Hello,

It was recently proposed to me to dynamically append UTM parameters to URLs using the typology rules.

Could anyone explain it to me in detail?

Thanks,
Salvatore

delivery typologies Typology rules URL UTM

Accepted Solutions (1)

Accepted Solutions (1)

_Manoj_Kumar

MVP

13-05-2020

Hello @salvatore_dange ,

Like i mentioned earlier you can use the adobe genesis connector to append dynamic parameters fto track your delivery performance in Analytics.

Here is the link to documentation on how to implement everything.
https://docs.adobe.com/content/help/en/campaign-classic/using/getting-started/connectors/adobe-analy...

On Point #8 there is an example on how to set up dynamic parameter values.

Thanks

Answers (2)

Answers (2)

DavidKangni

MVP

14-05-2020

Hi Salvatore,

 

The click tracking formula in Adobe Campaign can be modified to include UTM parameters. This is achieved by modifying the NmsTracking_ClickFormula contained in Administration > Platform > Options

 

Thanks

David

_Manoj_Kumar

MVP

13-05-2020

Hello @salvatore_dange ,

What kind of dynamic parameters you want to append to the URLs?
If you want to append dynamic parameters to track campaign in Analytics. Then you can update the click formula in the Adobe Genesis connector to append dynamic parameters ti the URLs.

Also control typology is used to validate something in the delivery not to alter the delivery.