Recognize CTAs in conditional comments

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MarcelSzimonisz

MVP

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MarcelSzimonisz

MVP

MarcelSzimonisz
MVP

17-10-2019

Adobe Campaign does not recognize CTAs embedded to conditional comment and thus are not tracked nor personalized (when not noticed by campaign manager). As nowadays more creatives are built in the tools, which use these comments a lot it would be maybe nice to have this feature added.

 

Example:

 

<!--[if mso]>

         <v:rect xmlns:v="urn:schemas-microsoft-com:vml"

              xmlns:w="urn:schemas-microsoft-com:office:word"

              href="cta"

              style="height:70px;v-text-anchor:middle;width:150px;"

              stroke="f"

              fillcolor="#00aa90">

             <w:anchorlock/>

             <center>

             <![endif]-->

            <a href="cta" >Click here </a>

           ...

           ...

 

 

thanks

1 Comment (1 New)
1 Comment

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Sourav_Sadhu

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Sourav_Sadhu

Sourav_Sadhu

21-10-2019

Hi Marcel,

As long as I have seen it can track the CTA link clicks as well, but will not work if you are using <!--[if mso]> , because its only enabled when it goes to the outlook Inbox and hence Adobe's delivery template can't understand that there is any link since it works as a commented text. The same problem happens with Salesforce Marketing cloud as well. We have see this issue in one of our project hence the <!--[if mso]> code designed on a different way to make the CTA traceable.

However if Digital marketing tools can overcome this limitation, it will be very helpful for all of us.