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Exclude seed addresses used in Adobe campaign from reporting in adobe analytics.

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Level 2

7/1/25

Description - Seed addresses used for internal testing in campaign) are currently included in Adobe analytics reports by default. It can skew engagement metrics.

Why is this feature important to you - including seed data inflates KPIs and provides misleading view of actual engagement. Accurate reporting is critical for evaluating true campaign performance, optimizing segmentation and driving meaningful decisions.

How would you like the feature to work - Automatically filtering them out from AA reports or giving an option to exclude seed addresses.

Current Behaviour - Currently seed addresses are treated like real customers and no out-of-the-box method to filter them out which leads to inaccurate campaign campaign evaluation.

1 Comment

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Community Advisor

7/7/25

It comes to my mind trying to flag seed addresses with data collection  and capture them in a custom evar. Then, create a segment to exclude them and appply it to all the entire report suite. This will ensure cleaner and more accurate reporting.