Description - Seed addresses used for internal testing in campaign) are currently included in Adobe analytics reports by default. It can skew engagement metrics.
Why is this feature important to you - including seed data inflates KPIs and provides misleading view of actual engagement. Accurate reporting is critical for evaluating true campaign performance, optimizing segmentation and driving meaningful decisions.
How would you like the feature to work - Automatically filtering them out from AA reports or giving an option to exclude seed addresses.
Current Behaviour - Currently seed addresses are treated like real customers and no out-of-the-box method to filter them out which leads to inaccurate campaign campaign evaluation.