Description -
An essential information that is currently missing is to be able to monitor the performance of emails by recipient domain.
Current reports show performance delivery by delivery (and the list of domains can be customized via the "domain" enumeration).
It would be very interesting to have the performances on these domains per day of sending (volume sent, success, number of distinct openings, number of distinct clicks, success rate, distinct open rate, distinct click rate, reactivity rate) with curves showing a history over X days.
The calculation of these indicators could consume some resources but the storage of information should be not very voluminous.
Why is this feature important to you -
For marketing departments, it is essential that they can monitor their deliverability. I have many examples of clients asking me how they can follow it and I have nothing to offer them.
How would you like the feature to work -
The list of monitored domains must be based on the existing "domain" enumeration.
There should be a deliverability section (ex : Home->Deliverability) presenting :
- a table showing 1 recipient domain per row, and in column the aggregated data of a day (by default: D-1): volume sent, success, number of distinct openings, number of distinct clicks, success rate, distinct open rate, distinct click rate, reactivity rate.
With a control allowing you to select the day to display.
- 1 graph per type of data (listed above) with a header list of domains to display on all these graphs (with a checkbox for each) and a drop-down list to choose the period to display.
For all graphs displaying volumetry, the scale must be adapted to the strongest volume represented.
Thus, for example, the customer will be able to see the evolution of his performance on his Gmail mailings and be able to identify a potential problem.
Current Behaviour -
None.
