what is the difference between trait unique and base trait unique?
I searched forums as well as Adobe help docs and found that definitions to be misleading/unclear.
I am using the overlap report (tarit to trait). There is a column for Base Trait Unique which is self explanatory and there is also a Trait Unique. I am hoping someone can tell me if this # is the total unique population for both traits or just the traits it's being compared to?
Thanks in advance!
