Are you a DMP practitioner, looking to Upscale your work? Know how to gain insights through data, leverage Adobe Sensei technologies and manage user identities. Get hands-on and learn the best practices of a DMP.
Here’s a list of sessions to attend by DMP practitioners at Summit!
Tuesday, March 27
Realizing value from a data management platform (DMP) while obtaining early wins requires a powerful quarterback. Too often, lack of leadership of a DMP practice leads to poor data management and lost opportunities for early victories for multiple marketing teams across the organization. In this session, meet the quarterback for the DMP practice at the NFL, Aaron Jones, as he shares his insights on building successful campaigns leveraging Adobe’s DMP, Adobe Audience Manager.
This case study showcases:
Time 1 pm – 2 pm
A main component of any marketing or advertising campaign is understanding the audience that is being targeted and optimizing the experience moving forward. Learn how to unlock the your audience footprint with the cutting edge reporting features of Adobe’s DMP, Audience Manager. Leverage Audience Optimization analysis for advertisers and publishers to gain deeper insights into the audiences you’re targeting and how the audiences you didn’t actively target contributed to performance.
In this technical session you’ll learn how to:
Time - 4pm – 5pm
Brands have been collecting audience data for decades. Over time, the data sources and data types have grown and multiplied, making it more and more challenging for marketers to derive audience insights and manage audience creation at scale. Leveraging features based on data science within Adobe’s DMP, Audience Manager, can help marketers understand audiences and create new audiences with ease. Get a deep overview of Audience Manager algorithmic modeling capabilities powered by Adobe Sensei and highlights of exciting upcoming data science features.
In this technical session, you’ll learn:
Stop worrying about how device fragmentation impacts your campaigns and its conversion feedback loop. Adobe Audience Manager launches realtime cross device un-segmentation. Learn how to engage consumers as they move among screens and devices without overspending impressions. It’s time to make your audience and pockets happy!
This lab is for a beginner audience.
Spend less time worrying about sending data towards Adobe Audience Manager and more on improving your campaign's efficiency. Learn more about a newly added capability, called Actionable Log Files, which eliminates the time-consuming and error-prone process of pixeling advertising creative. See how this feature makes your advertising logs actionable by automatically pulling media data from ad servers, such as DCM, to enrich the profiles of your audience.
It's time to get creative with your campaigns to discover new insights about your visitors. Shift your focus to delivering captivating experiences to the customers instead of figuring out how to correctly send data to Audience Manager.
In this session:
This session is for a mixed audience. Technical expertise is helpful, but not mandatory.
Wednesday, March 28
You can build amazing custom dashboards in your data management platform with Adobe Analytics Cloud, but where do you start? Get tips and tricks straight from our experts on how to configure insightful visualizations in Analysis Workspace by leveraging your first-, second-, and third-party audiences from Adobe Audience Manager.
Time - 8:30 am – 9:30 am
Adobe’s DMP, Audience Manager, is the industry’s leading data management platform, driving audience intelligence and activation for enterprise organizations. Whether you’re using a DMP today or looking to invest in the future, explore the key considerations to ensure a successful DMP practice that drives ROI. Learn from experienced DMP practitioners on how to avoid common implementation and execution pitfalls.
In this session:
Time - 2:30 pm –3:30pm
In this hands-on lab, get experience using Audience Manager look-alike modeling to expand audiences, maintain high target accuracy, and maximize return on marketing spend. We'll walk through best practice examples of building effective look-alike models with TraitWeight. Analyze results and dig into the effectiveness of the look-alike model.
This session is for publishers and advertisers who want to maximize revenue while confidently selling and buying audiences with high accuracy.
Time – 8:30 am – 9:30 am
Devices don't buy products—people do. In this hands-on lab, we focus on how to achieve a people-based marketing strategy in Adobe Audience Manager by leveraging the Adobe Device Co-Op. We take a deep dive into how device stitching is possible and cover various use cases and solutions, including targeting visitor-stitched audiences for on-site journeys and on-site content and offer customization in a broad context.
Learn how to:
This session is for digital marketers, digital analysts, and analytics developers with an intermediate technical level.
Time – 2:00 pm –3:30pm
Thursday, March 29
The proliferation of devices has made consumer identities fragmented across an enterprise. This reality has created massive challenges for marketers tasked to create a complete and connected customer journey across devices and authenticated states. Leveraging a DMP like Audience Manager and the Adobe Device Co-op, marketers are empowered to go beyond the cookie and build profiles that are truly stitched together - devices, attributes and all.
In this technical session, we'll cover:
Time – 11:00 am–12:00 pm
Your teams are using audience segments every day for personalization, optimization, and efficiency. But what is next for your company’s audience strategy? Connecting Adobe Experience Cloud audiences together can yield a huge payoff for you and your customers.
In this session, journey past the introductory data management platform (DMP) use cases and focus on advanced audience strategy. Learn how to assess your own audience management maturity.
Time – 1:30 pm – 2:30 pm
Data Management Platform (DMP) use cases evolve as your use cases mature. However, keeping up with new features, such as Audience Lab, can be daunting. Take a journey with us as our own Adobe.com team shares their use cases and results of leveraging Adobe's DMP—Adobe Audience Manager—for the Adobe Creative Cloud business online. Our team of experts reviews how they structure Adobe Experience Cloud integrations and share key wins.
Join this session to explore:
Time – 3:00 pm – 4:00 pm
Get a new lens into your customers and their behaviors by bringing Adobe Audience Manager segments into Adobe Analytics. Combine acquired and owned data sets in Adobe Audience Manager with the user behavioral data and existing reporting in Adobe Analytics.
In this lab, we'll explore data-flow enablement and configuration options, from quick start to customizable setup. We'll also dive into how to get the most value of your audience data in Adobe Analytics Workspace.
This session is for both technical beginners and technical experts
Time – 10:00 am – 11:30 am
Walk through the steps to implement Adobe Audience Manager on website with the new server-side forwarding method, and learn how to collect Declared ID using Adobe Launch. Stitch your customer ID with the Adobe Audience Manager Unique User ID (UUID). Get examples of how to onboard customer data on a cross-device data source. Debug and check whether a customer ID is qualified for intended segments. Key takeaways:
This lab is for an intermediate audience with a basic understanding of Adobe Audience Manager.
Time - 1:00 PM - 2:30 PM