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Manual ID Sync - All Users

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Level 6

Hello, currently we have a data source that is configured as a cross device data source. We have many customers that have not visited us online yet. As a result if we onboard data into AAM, for an ID that has not previously done an ID sync, it will retained because the data source is a cross device data source.This is based on the AAM FAQ documentation for on-boarding data.

What we have witnessed is that the records do get retained and if the user the user does an ID sync call after the record has been uploaded, the dcts=2 api will start showing the segments the user qualifies for about 2 days later(bummer, would be nice if it was sooner). For now we have accepted this flaw.

We have witnessed for users who we ID sync'd first and then on-boarded data that qualification happens within 24 hrs.

What we want to do as a work around is the following;

1. Do an ID sync call for all of our users

2. Moving forward, any new users we will do an ID sync for

If we do this, then that means as we onboard data, the user will qualify for the segment sooner and reduce the 2 day period in-between to hopefully below 24 hrs after data has been on-boarded.

With all this said, what is everyones thoughts on this approach?

-Should Adobe be notified if we plan to do so many ID sync calls?

-Should we expect improved qualification time seeing we are doing the ID sync first?

Thanks!

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