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Implementation tidbits: Adobe Audience Manager


#1. Discovery and Requirement

Before we proceed towards implementation we should have a handy checklist ready that has all the answers from the stakeholders. During this phase, map the business goal to the Adobe Audience Manager data collection needs and technical requirements. Below mentioned are some of the important concepts that can help one in achieving business goals.

  • Kick off Phase - AAM questionnaire

Ideally, projects must have an organized sequence of planning and execution but most of the times, do not go as planned. One must assure that the members and stakeholders have same level of understanding so that the projects are rightly executed.

Regardless of how you start your project, you should always hold a project kickoff. The purpose of the kickoff meeting is to have all the team members on the same page.

Below mentioned is the link for a sample of Audience Manager Questionnaire:

Audience Manager questionnaire

  • Kick off Phase - Determine type of data collection needed from metatag, custom objects, URL etc.

This phase begins the project management process. This step is designed to help define and agree on project scope, understand custom requirements, establish milestones, and set up communications. For data collection we put DIL (Data Integration Library) Code on the client’s website which helps us in collecting the Data Elements. This is useful for general data collection or as an alternative to gathering data with Analytics variables.

You can see the below mentioned link for more detailed information on DIL Use Cases and Code Samples:

DIL Use Cases and Code Samples

  • Kick off Phase - Project Plan

Getting started with Audience Manager can take approximately six weeks to three months, depending on your data collection needs. To get more insights on how a project plan looks like. Click here.

Our implementation techniques help to:

  1. Discover and understand business requirements
  2. Produce an actionable plan to address those demands
  3. Develop custom solutions to meet unique requirements or use cases
  4. Ensure that proprietary data is imported and made available in the Audience Manager

The Adobe Audience Manager implementation guides serve as a one stop shop for all implementation needs. For more information, refer to following thread

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