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Implementation Tidbits: AAM Post Implementation

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Pallavi_Priya

Employee

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Pallavi_Priya

Employee

Pallavi_Priya
Employee

04-07-2018

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The collaborative efforts don’t just stop with AAM deployment. After implementation is complete, the Account Management team takes over and continue supporting and providing consultation services. The respective Consultant or partner will work with the clients during this phase to ensure that they are enabled on the day-to-day operational tasks within Adobe Audience Manager. The main objective here is to get the maximum amount of use and value from Audience Manager.

Below mentioned are some of the important tasks that needs to be done post implementation:

  • Taxonomy: Determine sustainable folder structure for both traits and segments. The common taxonomy is designed to bring the product into greater alignment with industry standards regarding consumer privacy and opt-out processes. The Audience Manager common taxonomy ensures that segment information is shared in an easy-to-understand and universally understood language while protecting your proprietary trait and segment names. For more details, click here.

  • Access Control (Create RBAC): With Role-Based Access Control (RBAC), one can control privileges on the application server and storage server based on the roles defined for the business. The options under the Administration menu allows to create Audience Manager users and assign them to groups. One can also view limits (traits, segments, destinations, and AlgoModel). Audience Manager uses groups to assign permissions. The main motive behind this is to be able to control the visibility of different data elements to specific business units. For more details, click here.

  • BAAAM Tool (Bulk Management Tool): To make it convenient to upload traits and trait hierarchy in bulk, there is a tool called the Bulk Management tool.  This tool allows to create, update, and delete traits and trait folders. It is an Excel-based tool that can be used to manage the trait taxonomies. An API client ID and secret key are needed to use BAAAM. The login credentials will be same as that of Audience Marketplace. However, if one does not have those credentials already they can reach out to Exchange Support for getting those credentials. Please refer this link to get more insights on how it works, what all is its pre-requisites and what actions and operations  it performs.

  • Destinations (Attach Segments to destinations): In Segment Builder, the optional Destinations Mapping section allows to send segment data to a third-party cookie, URL, or server-to-server destination. For more details, click here.

  • Audience Lab: It creates mutually exclusive test segments in Segment Test Groups to compare and measure effectiveness of different destinations. A control group can be set aside and segment is divided into percentages of a whole, to test efficacy. For more details, click here.

  • Device Co-op: The Device Co-op is a digital cooperative for participating Adobe Experience Cloud customers to work together to better identify their consumers across devices. It is available to Adobe customers who use Analytics, Audience Manager, Media Optimizer, or Target. It ensures highest level of privacy and transparency and deliver more personalized experiences across devices and apps at massive scale. For more details, click here.

  • Actionable Log Files: Actionable Log Files allows to capture media data from Google DCM log files and use the data to create traits in Audience Manager. Capture impressions, clicks, and conversions from ad servers as traits without having to use pixel calls. For more details, click here.

The Adobe Audience Manager implementation guides serve as a one stop shop for all implementation needs. For more information, refer to following thread: https://forums.adobe.com/thread/2362019