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How is data captured via pixel?

Gaurang
Level 10
Level 10

Click tracking enables measurement of visitor engagement throughout your campaign, as it records click-based activity for third-party creatives. Similar to impressions collection, an event call is sent to the Audience Manager data collection servers (DCS) for processing. The visitor is then redirected to the intended web address.

1 Reply
anbhatt
Employee
Employee

Hi Gaurang Mathur​,

You can refer to Campaign Data Integration document for more details on Data Capturing via pixel and Impression capturing.

Thanks,

Ankit Bhatt