Audiences based on Company of a Visitor

[robert_yocum]

We are interested in building audiences that are built based on Company data.

The scenario is something like the following:

1. We publish an ad and track visits to the site with specific URL parameters
2. We use a service like Demandbase or D&B to identify the company of people who click thru on our ad
   1. All of this is recorded in Adobe Analytics as dimensions as well as Audience Manager as Traits
3. As a company responds, we'd like to target other people at that company with a similar ad to expand our reach

Essentially, this is an Account Based Marketing approach, but where we automatically scale the account list based on the companies that come in from the click.

We aren't sure if this is possible with any of the tools in Audience Manager or if there are Marketplace providers that can help solve this targeting as well.

Ideas?

Thanks for your help.

Robert